22,487 listings, but only 200 max can be displayed.
 Refine Search
Map
Sort by
$899,900
3 Beds ⋅ 3 Baths ⋅ 2186303 MLS
Welcome to your dream mountain retreat! Offering huge Mt. Timpanogos, Heber Valley, and Cascade Mountain views, this nightly rental capable unit is the opportunity you've been waiting for! This beautifully appointed 3-bedroom, 2.5-bathroom home is ideally situated for year-round enjoyment. Located just 6 minutes from the exciting new East Village at Deer Valley and a quick 20-minute drive to historic Main Street Park City, you'll be at the heart of world-class dining, shopping, and entertainment. For outdoor enthusiasts, you're mere minutes from pristine fly-fishing waters and endless adventures in the great outdoors. Don't miss your chance to own a slice of mountain paradise with unbeatable access to the best of Park City and beyond! Please call today for availability!

6028 N Fairview Dr Unit 223, Heber City
$599,900
4 Beds ⋅ 2 Baths ⋅ 2186304 MLS
Welcome home to a special Millcreek property that captures your attention the moment you arrive. Tucked away on a desirable cul-de-sac and surrounded by beautiful mature trees, this charming brick rambler boasts exceptional curb appeal, a manicured lawn, beautiful mountain views, and a welcoming sense of place that is hard to find. The main floor features a spacious bedroom with a walk-in closet-a rare and highly desirable feature in a home of this style. New, large, sun-filled windows bring in an abundance of natural light. The exterior doors were all replaced in 2023. Rich hardwood floors, a cozy fireplace, and updated bathrooms add to the home's timeless appeal. French doors provide easy access to the private backyard and make indoor-outdoor living a breeze. The basement features an additional gathering area and 3 bedrooms. Don't miss the Harry Potter bedroom under the stairs! Ample storage and washer and dryer are included. Location is hard to beat! Just minutes from Millcreek Commons, enjoy year-round ice and roller skating, food trucks, community events, and local dining. Conveniently located near Westminster and the U of U, with quick freeway access for an easy commute. The nearby canyons also put hiking, skiing, and mountain adventures just minutes away. Complete with a detached garage (sold as-is), this adorable Millcreek home is ready for its next chapter. Come see why this charming cul-de-sac setting is such a wonderful place to call home! Buyer to verify all information.

1147 E Ridgedale Cir, Millcreek
$2,000,000
4 Beds ⋅ 4 Baths ⋅ 2186305 MLS
Experience the best of four-season Park City living from this beautifully furnished, turnkey 4-bedroom, 4-bath residence just steps from the new Canyons Village Gondola! Offering a combination that is increasingly difficult to find in Canyons Village-four bedrooms, four bathrooms, a premier resort location and a compelling price point-this residence represents an opportunity for buyers seeking both value and versatility in one of Park City's most desirable resort communities. The open-concept floor plan provides inviting spaces to gather, relax and entertain, while the home's nightly rental potential adds flexibility for those looking to offset ownership costs when not in residence. Additional perks with this great property include a tankless water heater, water softener and mini splits which offer year round comfort. Step outside and enjoy world-class skiing and snowboarding, mountain biking and hiking, along with Canyons Village dining, entertainment and year-round activities, all just moments from your door. Residence also enjoy the clubhouse ameneties, including a pool, hot tub, tennis courts, and pickleball! Charming, thoughtfully furnished and completely turnkey, with designated covered parking, this is a rare opportunity to own a spacious four bedroom, four-season retreat in the heart of Canyons Village.

2140 W Commanche Trl Unit 33, Park City
$203,900
2186306 MLS
Builder EXCLUSIVE Lot Available in Taylor, at Halcyon Estates, Build your custom dream home with Build 2 Suit Construction. The builder offers many custom floor plans (or your plans) to create a home that's tailored to your lifestyle. Outstanding craftsmanship and upgraded quality.Great location on a dead end street, close to schools, shopping, dining , in a country atmosphere. Call and schedule visit with the builder right away!

1702 S 4125 W Unit LOT 20, Taylor
$589,000
3 Beds ⋅ 3 Baths ⋅ 2186298 MLS
Welcome to 478 E Aspen Meadows Ct! This well-maintained twin home is located in the desirable Aspen Meadows community and features beautiful vaulted ceilings that create a bright, open, and spacious feel. Enjoy a comfortable, low-maintenance lifestyle with HOA-covered landscaping, sprinkler maintenance, snow removal, and water & sewer services. Conveniently located and move-in ready, this home is a great opportunity for buyers looking for both comfort and easy living. Home is currently occupied. Please allow a minimum of 2 hours' notice for all showings. Appointment required. Please do not disturb the occupants.

478 E Aspen Ct Unit 478, Murray
$799,000
4 Beds ⋅ 3 Baths ⋅ 2186299 MLS
Beautifully remodeled legal duplex in the heart of Sugar House! Thoughtfully updated throughout, this property offers wonderful flexibility for an owner-occupant, extended family, or investment opportunity. The bright and open main level features a spacious en suite primary bedroom, a second bedroom, and another beautifully updated full bath. The modern kitchen has updated appliances, abundant counter space, and a large peninsula perfect for casual dining. A generous dining room provides plenty of space for a full-size table and entertaining. A charming dedicated laundry room completes the main level. The lower level is equally inviting, with two bedrooms, a large updated bathroom, a very nice kitchen with a breakfast bar, plus additional space for a kitchen table. There is also a dedicated laundry room and an extra room ideal for a home office, storage, or flex space. A large garage and private driveway add convenience and make this beautifully updated Sugar House duplex an especially appealing and versatile property. Also listed under Residential MLS #2184795

1776 S 900 E, Salt Lake City
$250,000
3 Beds ⋅ 2 Baths ⋅ 2186300 MLS
YOUR OWN LITTLE ESCAPE MAY BE CLOSER THAN YOU THINK. Tucked away in the quiet 55+ community of Rainbow Ridge, where you own the land your home sits on, in this 1,848 sq. ft. home. Offering the space and extras that make everyday living a little more enjoyable. Vaulted ceilings expands the heart of the home, while the generous primary suite offers a walk-in closet and jetted walk-in tub when it's time to unwind. Step outside and discover something unexpected-a separate she-shed/ man-cave ready for hobbies, crafts, reading or simply a place of your own, PLUS a separate storage shed. Add energy-efficient 2x6 exterior walls, covered tandem parking, a community clubhouse and swimming pool for just $150/month, and you've found a home that's easy to settle into and hard to overlook. Short Sale subject to mortgage company approval. Contact Cheri or Bob for details.

1526 N North Dixie Down Rd. Unit # 63, St. George
$750,000
1 Beds ⋅ 2 Baths ⋅ 2186292 MLS
Recently updated one-bedroom, two-bathroom condo featuring a full kitchen and an open, light-filled living space. Relax on your private deck with views toward the Deer Valley slopes. The residence includes additional personal storage and a dedicated gear locker located just outside the unit for easy, everyday access. This updated unit is located within the original Lodge at Stillwater Building now the Mason. This allows they buyers to enjoy the updated interiors and fantastic views of the Deer Valley East Village. The Mason, formerly known as The Lodge at Stillwater, is undergoing a comprehensive renovation, including new modern finishes, planned on-site food and beverage offerings, including a future restaurant and bar, are anticipated. The property is situated near the shores of the Jordanelle Reservoir and directly across the highway from Deer Valley East Village, providing exceptional access to world-class skiing, year-round recreation, and everything Park City has to offer. From hiking and biking trails to golf, boating, fly fishing on the Provo River, and Park City's iconic Main Street, this location delivers true four-season living. Current shared amenities available to owners and guests include a large outdoor heated swimming pool, multiple year-round hot tubs, a fitness center, game room, laundry facilities, bike storage, and a year-round onsite outfitter.

1364 W Stillwater Dr Unit R2017, Heber City
$515,000
2 Beds ⋅ 3 Baths ⋅ 2186294 MLS
Fantastic, spacious home with a comfortable, low-maintenance lifestyle! Fresh new carpet throughout makes this home feel move-in ready. The versatile floor plan features two bedrooms with their own private bathrooms, ideal for family, guests, or added privacy. The unfinished basement provides abundant storage and plenty of opportunity to add additional living space and finish it to fit your own style and needs. Enjoy the private, low-maintenance backyard-perfect for relaxing and entertaining without the upkeep. Conveniently located near restaurants, shopping, schools, and everyday amenities, with easy freeway access and the mountains just minutes away for hiking, biking, skiing, and year-round recreation. A wonderful combination of space, privacy, potential, and location! Buyer to verify all.

1340 E Old Maple Ct, Salt Lake City
$68,000
2186295 MLS
Corner Lot in Mt. Pleasant, Utah Beautiful corner lot in the heart of Mt. Pleasant, offering an excellent opportunity to build your future home in a quiet, established community. This approximately 0.26-acre lot provides a nice amount of space for a home, garage, landscaping, and outdoor living. Located in Mt. Pleasant, Sanpete County, this property offers the small-town atmosphere of central Utah while providing convenient access to the surrounding mountains, outdoor recreation, and nearby communities. The corner location provides additional flexibility for home placement, driveway access, and landscaping. Whether you're looking to build a primary residence, establish a Utah getaway, or invest in property, this lot is worth taking a look at. Property highlights: Approximately 0.26 acres Corner lot Mt. Pleasant, Utah Great opportunity to build Mountain-town setting Room for a home, garage, and yard Square footage figures are provided as a courtesy estimate only and were obtained from county records . Buyer is advised to obtain an independent measurement.

200 N 300 E, Mt Pleasant
$529,000
3 Beds ⋅ 2 Baths ⋅ 2186296 MLS
Beautiful new construction in the desirable Richmond Heights Subdivision! This thoughtfully designed home offers 3 bedrooms and 2 full bathrooms with a bright, open-concept floor plan that's perfect for both everyday living and entertaining. Bonus Room above the garage. Room to grow in the unfinished basement. Stunning valley views from the front porch. Taxes were assessed for the land only.

62 N 500 E, Richmond
$505,000
3 Beds ⋅ 3 Baths ⋅ 2186297 MLS
3.99% Financing Incentive (Building D & E only) 3.99% for 3 Years Subject to Underwriting & Approval. Financing Incentive Expires 12/31/26. BRAND NEW 3-bedroom, 3-bathroom condo offers 1,634 sq ft of beautifully finished living space with breathtaking Bear Lake views and beach access. Whether you're looking for a personal retreat or a short-term rental opportunity, this property is ready to go. Unique floorpan gives you rental options to rent 1 or 2 or 3 bedrooms or have one section for your own use and still rent the others. The open and airy floor plan features a welcoming living area, a functional kitchen with ample storage, and private bedrooms-each with its own lock-out door, bathroom and mini kitchen. Perfect for hosting guests or enjoying quiet getaways. Located in one of Bear Lake's most desirable communities, you'll enjoy year-round recreation-from summer days on the lake to winter skiing and snowmobiling. Ask your Agent about special interest rates and financing options being offered for this condo.

35 E 150 S Unit D201, Garden City
$445,000
3 Beds ⋅ 3 Baths ⋅ 2186280 MLS
**MOTIVATED SELLERS** Discover this beautiful townhome nestled in one of Bluffdale's fastest-growing neighborhoods surrounded by new commercial retail, upcoming residential development, and just minutes from I-15 and Traverse Mountain. This home features 3 spacious bedrooms and 3 bathrooms, including two en-suite bedrooms a perfect setup for comfort, privacy, or guests. Walking distance to schools nearby and Pickleball Courts with picnic areas for the whole family.

14764 S Rising Star Way W, Bluffdale
$475,000
3 Beds ⋅ 3 Baths ⋅ 2186281 MLS
This beautiful townhome in a desirable location just off of Redwood. Quick access to Mountain View Corridor and I15, this convenient location provides easy commuting to either Salt Lake or Utah County. The floorplan is open and bright. Basement is unfinished providing storage or room to grow. Amenities at Bringhurst Station include clubhouse, pool, tot lots, and a trail system. With Mountain View Village located only minutes away, take advantage of the amenities and dining opportunities close by. Renters in property and must have 24 hours notice for all showings. Buyer/Broker to verify all.

16322 S Truss Dr Unit 223, Bluffdale
$230,000
2186282 MLS
Flat building lot with mountain views. No CC&R's. Owner is a builder and will discount the cost of the lot if the buyer builds a home through him. Basements are allowed. All utilities are stubbed so you can start building immediately.

447 S 100 W Unit 3, Santaquin
$729,000
5 Beds ⋅ 4 Baths ⋅ 2186283 MLS
Beautifully updated 6-bedroom, 3-bath home offering 3,386 sq ft of thoughtfully designed living space, including a fully finished walkout basement. Conveniently located near schools, shopping, dining, parks, and everyday amenities. The backyard is well organized and designed for outdoor enjoyment, with dedicated space for kids' activities and entertaining. With the seller being a contractor, the home has been updated with quality materials, solid workmanship, and attention to detail throughout. Spacious, move-in ready, and full of upgrades-this home offers both comfort and functionality in a great West Jordan location.

5664 W Boulder Creek Rd, West Jordan
$685,000
5 Beds ⋅ 4 Baths ⋅ 2186284 MLS
Location, space, and possibilities come together in this wonderful Kaysville home! Enjoy quick access to I 15 and convenient proximity to Davis Park Golf Course, Cherry Hill, Station Park shopping and dining, and nearby schools. The spacious basement is a standout feature, offering a full kitchen, two bedrooms, an office, a family room, and flexible space for guests, hobbies, work, or everyday living. Outside, the professionally maintained yard provides a beautiful setting for relaxing and entertaining. Built in 1999, the home has been lovingly owned by the original owner and offers an exciting opportunity to personalize the finishes and make it your own. A rare combination of location, space, and potential! Come check it out today.

939 S Wind River Way W, Kaysville
$975,000
5 Beds ⋅ 3 Baths ⋅ 2186286 MLS
Coming Soon to the highly sought after town of Wellsville! A rare 3.31-acre horse property offering unique privacy, a private drive, and stunning views of the gorgeous Wellsville Mountains and all of Cache Valley. This expansive rambler boasts over 3,300 square feet of living space, including 5 bedrooms, 3 bathrooms, a dedicated office, two family rooms plus two laundry rooms! Highlights include a warm living room fireplace, a luxurious master bath with a Jacuzzi tub, covered back patio and a 3 car garage with ample storage cubbies, plus workshop/storage area. The finished basement hosts an oversized family room designed for effortless entertaining. Surrounded by mature trees and immaculate landscaping, this property features 3 rail vinyl fencing, is fully equipped for horses or livestock, and includes an unbelievable 13 acre-feet of water; an exceptionally rare and abundant amount for acreage of this size! This irrigation water stays with this property and is a massive asset for keeping pastures green and fully supporting livestock! Don't miss this incredible acreage opportunity. Time to be home for the holidays!

3869 S Highway 23, Uinta Ln, Wellsville
$799,000
2186287 MLS
Welcome to Golden Eagle, an exclusive enclave where Luxury Living offers unparalleled views of nature's most breathtaking vistas. With sweeping views of the iconic Mt. Timpanogos, the new Deer Valley East Village, the shimmering waters of Jordanelle Reservoir, and the picturesque Kamas Valley, Golden Eagle is a sanctuary of natural beauty. Imagine waking up to the majestic presence of Mt. Timpanogos dominating the horizon, or enjoying evenings with vistas stretching to the lights of Deer Valley East Village. Discover the serenity and luxury of Golden Eagle-a place where nature's grandeur meets unparalleled comfort and elegance.

1798 E Wrangler Dr Unit 233, Hideout
$2,350,000
2 Beds ⋅ 3 Baths ⋅ 2186288 MLS
Only eight residences feature this layout; only two sit on the top floor. Enjoy sweeping, front-row views of the ski slopes and the resort's social pulse from a sun-drenched vantage point. Featuring a flexible double-occupancy lock-off built for strong rental performance, this residence places world-class skiing, snowboarding, and mountain biking with the Sunrise Gondola right at your doorstep. Complete with Montage International privileges, a dedicated owner concierge, and five-star resort amenities, this is elevated mountain living at its absolute finest.

2417 W High Mountain Rd Unit 3605, Park City
$974,900
3 Beds ⋅ 3 Baths ⋅ 2186289 MLS
Fully Remodeled High-End Home in Coveted Sugar House. Every inch of this home has been thoughtfully reimagined. The open-concept main floor is made for gathering, with vaulted ceilings, a generous kitchen island, and a walk-in pantry anchoring the space. New flooring, lighting, and paint run throughout, giving the entire home a fresh, cohesive feel.The brand-new primary suite offers a walk-in closet and a beautifully finished bathroom. A new half bath on the main level and a full bathroom in the basement each feature new tile, light fixtures and vanities. A luxury laundry room with abundant cabinetry adds everyday convenience and storage. Outside, an oversized two-car garage includes ample overhead storage, and the grounds have been completely refreshed with new sod, plantings, mature trees, and a sprinkler system, all framed by a new vinyl fence. This amazing home wont last long. Come see it before its gone!

2147 E Westminster Ave S, Salt Lake City
$545,000
4 Beds ⋅ 2 Baths ⋅ 2186290 MLS
Mid-remodel, finished before you move in. Two bedrooms and a bath are being reframed and remodeled, and you get to choose the finishes: paint, carpet, and bathroom fixtures. When it's done, you'll have a roomy four-bedroom, two-bath brick home in one of Bountiful's most established neighborhoods. Bright and comfortable, with a separate basement entrance that's great for extended family. You're minutes from schools, shopping, parks, and the freeway, with an easy drive to downtown Salt Lake and the airport. All the charm of an older Bountiful home, finished your way. Buyer to verify all information, including square footage, bed/bath count, and permit status.

1360 S 100 E, Bountiful
$1,039,900
5 Beds ⋅ 4 Baths ⋅ 2186291 MLS
OPEN HOUSE SATURDAY, 9/19, 10 AM TO 1 PM. Assumable $212k @ 2.49% VA Loan with $828k down - don't need to be a Veteran! Meticulously maintained custom rambler in highly sought-after east Fruit Heights, and it sits on a spacious third-acre lot - just 3 blocks from the Wasatch Mountain foothills. Open-concept layout, with soaring 22-foot high vaulted ceilings, a spacious kitchen with marble countertops and knotty alder cabinetry, formal dining, and a bright daylight basement with walkout access to a covered patio. Very well cared for by longtime empty-nester owners. Home features recent major updates, including a 30-year composite roof (2019), 19 solar panels with new battery backup (2025) - home is 95%+ off power grid (avg power bill $15), two furnaces - each level separately programmable (2022), water heaters (2019), and newer appliances. Remodeled bathrooms include a jetted tub in the primary suite. Newer laminate flooring, custom molding, ceiling fans, central vacuum, large laundry, and fruit room, all adding comfort and functionality throughout. Floor-to-ceiling natural stone gas fireplace in the living room that complements the Farmington stone exterior. Second gas fireplace is in the primary suite. Additional features include a large covered front porch, covered deck, RV parking, WiFi-enabled ADP security system with cameras, motion detectors, and smart thermostat controls. Beautifully sculpted landscaping, private fully fenced backyard, and secondary irrigation water. Appliances negotiable. This exceptional home offers rare quality, efficiency, and comfort in one of Davis County's premier communities.

1581 E Old Lake Ln S, Fruit Heights
$3,100,000
4 Beds ⋅ 4 Baths ⋅ 2186277 MLS
This exceptional Trapper's Cabin offers unobstructed, forever views of the Wasatch Back, capturing the ski runs of every resort - Deer Valley East Village, Deer Valley, Park City and The Canyons. Adjacent to open space and thoughtfully situated for privacy, this turnkey home offers a peaceful retreat surrounded by nature. The open floor plan is designed for both everyday living and entertaining, featuring an updated kitchen island with bar seating, a custom floor-to-ceiling stone fireplace (wood-burning), and beautiful walnut hardwood flooring throughout the entire lower level. A thoughtfully designed laundry room with a butler's pantry adds everyday convenience, while abundant storage throughout ensures everything has its place. The enclosed loft creates a true fourth bedroom, offering flexibility for guests, family, or a private office. A two-car garage provides added convenience, and the Ranch Club is just a short, easy walk away. A Social Membership is also available, offering the opportunity to enjoy Promontory's renowned club lifestyle. With its exceptional views, walkable location, private setting, versatile floor plan, and thoughtful updates, this Promontory property is a standout opportunity- MUST SEE!

8045 Western Sky, Park City
$315,000
2186278 MLS
Corner lot in the exclusive 'Bowen Ranch Saddle Hollow' subdivision! Bowen Ranch is a custom home community nestled in the heart of Salem. Conveniently located within minutes of great schools, Cole Park, Salem Pond, Gladstan Golf Course, and easy freeway access. Bring your own builder! All utilities are stubbed and ready to build your custom dream home!

528 W 800 S Unit 15, Salem
$775,000
3 Beds ⋅ 4 Baths ⋅ 2186279 MLS
Serene Summit Park Townhome w/Mountain Views & Year-Round Creek Enjoy beautiful south-facing mountain views from all three levels of this move-in ready Summit Park townhome, while the soothing sound of a year-round creek provides a wonderfully peaceful backdrop. Tall pines, abundant natural light and a convenient lower Summit Park location create an inviting mountain setting just minutes from everything Park City and Salt Lake City have to offer. The spacious great room features floor-to-ceiling windows and a fireplace, creating a warm and welcoming gathering space. The upgraded kitchen offers quartz countertops and newer stainless-steel appliances, while the updated primary bathroom adds a fresh, contemporary touch. All three bedrooms are en-suite, with two offering spacious private balconies, and there is an additional half bath on the main level. A full-size two-car garage plus guest parking provides plenty of convenience. Located just two minutes from skiing and biking at Woodward Park City, approximately 12 minutes from Park City Resort and the Salt Lake Valley, and adjacent to miles of trails, this is an ideal base for enjoying the year-round mountain lifestyle in the Park City School District.

435 N Aspen Dr Unit 6, Park City
$319,900
2186268 MLS
Cul-de-sac lot in the exclusive 'Bowen Ranch Saddle Hollow' subdivision! Bowen Ranch is a custom home community nestled in the heart of Salem. Conveniently located within minutes of great schools, Cole Park, Salem Pond, Gladstan Golf Course, and easy freeway access. Bring your own builder! All utilities are stubbed and ready to build your custom dream home!

446 W 691 S Unit 9, Salem
$100,000
2186269 MLS
Rare opportunity to build in one of Provo's most sought-after east bench communities! This .33-acre lot in the prestigious Oak Hills Subdivision offers an exceptional setting near the Rock Canyon Trailhead, with beautiful mountain and valley views. Transfer of Development Rights (TDR) included, adding flexibility and opportunity for development. With its desirable location, views, and development potential, the possibilities are endless. Buyer to verify all information, including zoning, utilities, development requirements, and TDR details, as information is provided as a courtesy.

1414 N 1500 E Unit 44, Provo
$775,000
2186270 MLS
Welcome to Legacy Ranch Estates! This 10 acre property is situated in an exclusive new equestrian subdivision nestled in the heart of Mt. Sterling. Enjoy unobstructed views of the majestic Wellsville Mountains. Spacious lot with ample room for your horses and your dream home! Well permit included. Taxes have not yet been assessed.

6400 S 2633 W Unit 5, Wellsville
$2,950,000
2186271 MLS
Welcome to Liberty Ranch, a never- before offered 41.17 acre western legacy property overlooking the Heber Valley with forever views of Mount Timpanogos and Deer Creek Reservoir. With direct access to SITLA's over 600 acres and trails, the property has a rugged beauty punctuated by red rocks, cedar and oak trees. A lovely flat estate site awaits with excellent soil and the best views in the Heber Valley. As an added treat, perennial Little Pole Creek abuts the east side of the property. This land is waiting for your ranch plan and with an absence of an HOA you are only limited by your imagination. Liberty Ranch is a convenient retreat - the property feels like a world away but is only 3 minutes to Red Ledges, 7 minutes to Heber's Main Street, 20 minutes to Deer Valley's East Village for world class skiing and elevated mountain adventures and only 30 minutes to Park City's Main Street. The Heber Valley also offers several world class golf experiences, easy access to the Uinta National Forest for ATVing and snowmobiling, and plentiful watersports fun on over 3 local lakes. The property is 12 minutes from the Heber Valley private Russ McDonald Airport and 50 minutes to SLC International. Visit Liberty to carve out your perfect piece of mountain paradise.Buyer to verify all.

4701 E Lake Creek Rd, Heber City

Information deemed reliable but not guaranteed accurate. Buyer to verify all information. Terms of Use
The multiple listing information is provided by Wasatch Front Regional Multiple Listing Service, Inc. from a copyrighted compilation of listings. The compilation of listings and each individual listing are © 2026 Wasatch Front Regional Multiple Listing Service, Inc., All Rights Reserved.
The information provided is for consumers' personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.